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Proof Restaurant
ART DIRECTION, COLLATERAL, EVENT GRAPHICS, MENU DESIGN, WEB DESIGN
2017–2020 Des Moines, IA
Proof is a James Beard Nominated New American restaurant in Des Moines, IA, featuring the flavors of its Executive Chefs' culinary histories. Between 2017 and 2020 I worked in-house with the team as content creator, marketing associate and graphic designer with guidance from Speak PR firm.
Working from existing tag lines (Don't Settle, Demand Proof; Those who tell the stories rule the world), inherited graphics, and analytics from existing social media content, I wrote new visual and messaging guides for Proof Restaurant to utilize across all channels for an approachable, high-end brand.
INHERITED GRAPHICS






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MOVING FORWARD

PAPER GOODS
WEB SITE UPDATE



Dinner MenuArtboard 1

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Slide 2
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Dinner MenuArtboard 1
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